Are you in constant fluster to find an image that represents your company or business? Do you need that recognizable image that people will be able to identify globally? If this is the case, below are some innovative and fresh ways to create a top brand marketing logo to help market your company across all forms of social media.
What makes your brand marketing logo important?
Your brand marketing logo is inevitably the face of your company. It is important that you take the time to create a well, thought out image that reflects your company or product in a positive way. After all, this communicates to the public your company’s worth. Take a look at famous logos such as Nike and Starbucks. These simple, but catchy, name brand logos have become household products all throughout the world.
Your brand marketing logo’s message
Choose a message that targets your intended audience and markets your company or product based on your company’s vision. For example, maybe you want your logo to exude a more light- hearted, fun image. In this case, you would probably want to use pastel or soft colors.
Be creative with it
Creativity is always encouraged! You want your logo to stand out from the rest. Your logo should express your vision and what you foresee for your company or product. Don’t forget to have fun with it, but just remember that simple is always better. Too much detail in your logo can create complications down the line. Remember, your logo is your signature and it needs to market your company’s attributes.
Be aware of the colors you use
As you probably figured out, the colors that you choose for your logo can have a strong influence on how your brand marketing logo will be perceived by the public. A good thing to keep in mind is that your logo should always look presentable in black and white due to the high costs of printing for, lets say, a four – color logo. One or two colored logos tend to be more stationary because they appear more clear on an array of media.
How to protect your brand marketing logo
Once you have created the right brand marketing logo that expresses your brand, it is crucial that you trademark it to protect it from being used by other companies. You can do this by applying to the U.S. Patent and Trademark website. Once you have done this, your brand marketing logo officially belongs to you! Make sure that you use your newly created logo everywhere to help market and build the image of your company.
Creating a brand marketing logo isn’t too hard! The most important process is brainstorming the different messages that you want to convey to your audience. After that, everything should fall into place. Over time, your logo and brand will grow and hopefully become a global image!