Believe it or not, it’s already Thanksgiving week. The two most important shopping days of the year are right around the corner. This year, Black Friday is expected to set sales records. “The great thing about Black Friday is that it opens the door to a large number of prospects and existing customers who are interested in what you have to sell”. If you forgot to plan ahead for Black Friday and Cyber Monday, do not worry, because there are still things you can do to promote your business and increase your sales.
It is vitally important to take advantage of the hype that these two days have. So use these 3 last-minute Black Friday and Cyber Monday marketing tips to effectively reach as many customers as possible.
1. Email Marketing
Email marketing is a great way to promote your business, because according to published reports, most American shoppers will learn about Black Friday and Cyber Monday deals from emails. Marketing emails are great because they can be sent last minute and are read almost immediately.
Richard Lazazzera, founder of A Better Lemonade Stand suggested on having an email schedule very similar to this one.
Monday and Tuesday before Thanksgiving: Send an anticipation email, informing your customers of the promotions you will be having for Black Friday and Cyber Monday.
Thanksgiving Day: Reveal your Black Friday offer and remind them that the sale will start soon.
Black Friday: Use strong calls to action to get sales immediately.
Cyber Monday. Similar to what you did for Black Friday.
Tuesday after Cyber Monday: This one is optional; send out an email if you want to extend your promotion for some extra hours or some extra days.
Remember that people are being bombarded with emails, so make your emails noticeable and easy to glance through.
2. Social Media Marketing
Social media networks are great way to market your product, your brand and your Black Friday and Cyber Monday promotions. Make sure you are using your company’s Facebook, Pinterest, and Twitter to update your audience on your current deals. Remember that your customers can help market your business by retweeting and liking your posts. It is a simple, quick and easy way to increase sales and create more customers.
Be creative with your post, tweets, and pins and remember to respond to the comments and tweets your customers post on your social media networks.
3. Buy Ads
The Internet has thousands of potential customers. Online marketing can help you sell your products and services like never before. If your company has the money to advertise online then do so, because buying online ads can help market your promotions and can bring in many new customers. This is a great last-minute way to increase sales and draw in customers.
Remember, it is not too late to have a successful Black Friday and Cyber Monday sale. Use these 3 last-minute marketing tips to promote your deals. Keep in mind that you are not only marketing your products and services but also your brand. Do not procrastinate any longer and start NOW.